SMEs told that it is good to talk

Small businesses are being reminded that talking to customers face-to-face can prove to be a very effective tool. According to Neil Kinnerly from Business Sorted, "the art of face-to-face communication seems to have become a casualty of Web 2.0 and online social networking in recent years." Telecommunications seem to be more "budget-friendly" in the short-term, but could end up costing firms in the longer-term. He adds that meeting people in person can garner higher levels of trust and understanding between business and customer, noting that "in the current economic climate, SMEs have to make the most of all the business opportunities that present themselves." Mr Kinnerly was speaking ahead of the Federation of Small Business’s (FSB) Best of the West exhibition, which is taking place in Bristol at the start of March. Visit www.viking-direct.co.uk

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